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If you logged on to social media at any point in 2013, you probably read about “Batkid,” the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation.
“Batkid remains our proudest work to date,” said Stefania Pomponi, founder, president and chief evangelist at Clever, the San Francisco agency that helped turn the heartwarming story into a viral phenomenon. “It put us on the map as an influencer marketing agency and proved what just a handful of influencers sharing something that’s happening can do.”
Since
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