CLEVER Influencer Lookbook: Fashion & Beauty

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Economy Of Style

INFLUENCER LOOKBOOK: FASHION & BEAUTY EDITION 150_04302020



REAL PEOPLE TELL THE BEST BRAND STORIES In order to be irreplaceable, one must always be different. — Coco Chanel

ELLE OF FAST FOOD & FAST FASHION 56K UNIQUE MONTHLY VIEWS (UMVs)



AUTHENTICITY IS ALWAYS IN STYLE CLEVER’s brand-safe fashion & beauty influencers create results-driven #sponsored content that resonates with all interests and audiences. Everywhere. Every time.

ELISE OF WTFAB 139K FOLLOWERS



REAL STYLE. REAL PEOPLE. REAL RESULTS.

Our influencers offer everything from relatable style-driven content to fresh takes on the hottest trends in fashion and beauty. All-Embracing. Ever-Evolving. Always Authentic.

WILL OF BRIGHT BAZAAR 316K FOLLOWERS


CELEBRITIES Spokespeople

MICROINFLUENCERS Trendsetters

FRIEND-TO-FRIEND INFLUENCERS Trusted Peers


EVERY TIER EVERY AUDIENCE EVERY SIZE Blending approachability, trust, and talent, our complete ecosystem of vetted fashion and beauty storytellers take influencer marketing programs to the next level. GUARANTEED.



SOCIAL MEDIA CELEBRITIES CLEVER’s social media celebrities ignite major brand awareness and share eye-catching content with dedicated and eager style-focused communities.

MARIALE OF MARIALE 6.2M FOLLOWERS


RAVAYNA OF RAVAYNA Ravayna is the color-infused pop of energy your brand has been waiting for. While the rest of the world picks muted tones, Ravayna thrives off of color. Mixing her vibrant personal style with content topics that appeal to a dedicated audience, Ravayna knows how to make a brand shine. 144K FOLLOWERS


KEYMA OF STYLE WEEKENDER Get yourself an influencer who does it all—and does it impeccably. Consistently chic & constantly providing her readers with on-trend fashion and beauty content, Keyma Morgan of Style Weekender is any lifestyle-driven brand’s dream-come-true when it comes to style-focused storytelling. 525K FOLLOWERS


ROSANNA & WINSTON OF GLAM DAPPER The powerhouse blogging couple behind Glam Dapper give new meaning to #relationshipgoals. Sharing beyond-chic style-driven tips for both men and women, Rosanna and Winston are masters of creating stunning content that is harmoniously aspirational and effortlessly cool. 502K FOLLOWERS


JESSICA OF LIPSTICK, HEELS & A BABY Amazingly driven and endlessly creative, Jessica Fay of Lipstick, Heels & a Baby is one talented powerhouse mama. With stunning content touching on motherhood, beauty, fashion, and more—Jessica has an arsenal of lifestyle-driven tips on how to juggle it all. 127K UMVs

270K FOLLOWERS



TRUSTED & TRENDY Relatable, compelling, and charming, CLEVER microinfluencers keep it real and garner major results. Our talented roster of microinfluencers produce and share captivating user-generated content, engage with their dedicated audiences, fuel brand interest, affinity, and purchase intent.

MEGAN OF MEGAN ZIETZ 39K FOLLOWERS


ASHLEY OF IAMFABELLIS Every day is effortlessly stylish with Ashley Carter of iamfabellis in the driver’s seat. Proving that true style is not restricted to a ‘one-size-fits all’ format, Ashley has mastered chic looks that have her dedicated audience clamoring for more. 20K FOLLOWERS

9K FOLLOWERS


LAUREN OF LC_STEELE LC_Steele is the style-infused online destination you’ve been searching for. With a major love of fashion, traveling, and home decor, Lauren injects a daily dose of southern charm into every story she publishes. 367K FOLLOWERS


IJEOMA OF IJEOMA KOLA Focusing on a primarily black female audience, Ijeoma Kola is an all-embracing beauty and style-driven blog encouraging women to love their natural selves. Ijeoma shares inspirational posts covering natural hair maintenance, tips on hustling, living stylish life, beauty regimens, and wedding inspiration. 55K UMVs

86K FOLLOWERS


KILEEN OF CUTE & LITTLE Kileen knows that fashion isn’t frivolous—it has the power to inspire confidence—and through her stunning content, Kileen shares this love for style with her dedicated audience. Mixing in casual-chic looks with showstopping outfits packed with glamour and beauty tips & tricks for moms and beyond, Cute & Little is a style-driven one-stop-shop. 14K UMVs

121K FOLLOWERS


HOLLY OF HOLLY MARIE SOSA Drawn to vibrancy and color in everything from her favorite thrift shop finds to her tattoos, Holly Sosa of Holly Marie Sosa stands by the phrase, “I believe in bright colors, mismatched prints, and that the scent of lavender can cure any bad day.� 3K FOLLOWERS


TARAH-LYNN OF ADORNED IN ARMOR Powerful. Stunning. Bold. Tarah-Lynn’s Adorned Armor positions fashion & beauty as a tool to empower, drive conversation, and SLAY. Created for her ‘army’ of the ‘slaying fashionistas’, ‘cutting-edge creatives’ and ‘bold believer’s, Tarah-Lynn creates energetic content that is fueled with a #girlboss attitude that transcends fashion and truly empowers & engages. 12.5K FOLLOWERS



FASHION FANATICS & BEAUTY BUFFS CLEVER’s influencer ecosystem includes social media’s most authentic and effective brand-to-consumer connections: FRIEND-TO-FRIEND.

As trustworthy as your go-to Little Black Dress, our friend-to-friend influencers boast out-of-this world engagement, far beyond that of social media celebrities, and guarantee off-the-chart impressions.

PSYCHE OF ECONOMY OF STYLE 3K FOLLOWERS

12.7K FOLLOWERS


MEGAN OF FRECKLED ITALIAN 2K FOLLOWERS

EMERALD OF SWEET TART BEAUTY 2K FOLLOWERS


CHRISTINE OF TINEEY 2K UMVs

TAMARA OF TAMARA MARBURY 4.5K FOLLOWERS



BEYOND THE BIB: ON-TREND TINY TOTS CLEVER’s youngest influencers may be tiny in size, but their stylish brand voices are loud—and consumers (Hi, Mom and Dad!) are listening! Masters of their A-B-Cs, 1-2-3s, and the cutest catered-to-kids looks, our On-Trend Tiny Tots create ‘Aww!’-inducing sponsored content guaranteed to make your brand go BOOM!

SYDNEY OF FASHION BY MAYHEM 346K FOLLOWERS


ELLE & JOEL OF JENELL B STEWART 177K FOLLOWERS

SAVANNAH OF IN THE KNOW MOM 5.5K FOLLOWERS


DYLAN OF CUTE & LITTLE 10K FOLLOWERS

ROMAN & MARINA OF LIVE LOVE SIMPLE 4K FOLLOWERS



BRAND CONTENT THAT FITS LIKE A GLOVE Timeless and trend-resistant, our influencer-created brand content is evergreen. Repurpose. Reinvent. Reshare. This story is yours.

TANVI OF TANVIIDOTCOM 13K UMVs

72K FOLLOWERS


Lipstick, Heels & A Baby


FASHION & BEAUTY ACTIVATIONS OUR FASHION & BEAUTY INFLUENCERS CAN... CREATE VIDEOS • SHARE VIDEOS • WRITE BLOG POSTS SAMPLE PRODUCTS • SNAP PHOTOS • ENTER CONTESTS HOST HOUSE PARTIES • AMPLIFY BRAND CONTENT PARTICIPATE IN VIRTUAL FOCUS GROUPS AND MUCH, MUCH, MORE!


Sensible Stylista

Layers Of Chic

The Lipstick Giraffe

Downtown Demure

All We Are

Freckled Italian


CLEVER INFLUENCERS MAKE A STATEMENT We’re bursting at the seams with head-turning influencer marketing ideas for your brand! Let’s make a (beauty) mark on your industry.

VISIT US AT REALCLEVER.COM


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