Autumn Makes & Does
INFLUENCER LOOKBOOK: FOOD EDITION 150_04302020
Urban Bliss Life
REAL PEOPLE TELL THE BEST BRAND STORIES CLEVER’s curated lineup of wildly creative & trusted influencers bring your food to life. We represent the best who create the best.
CELEBRITIES
Connecting social identities & consumer brands
MICROINFLUENCERS Real people telling brand stories at scale
FRIEND-TO-FRIEND INFLUENCERS Harnessing the power of the online public
EVERY TIER EVERY AUDIENCE EVERY SIZE Our diverse roster of unparalleled food influencers provides infinite brand reach & speaks across demographics. CLEVER represents every tier with the best talent & most engaged audiences across all platforms.
BIG NAMES & COLOSSAL REACH Let the Hollywood heavyweights of the culinary world (and beyond—Oh, hey, Snoop!) riff on & personalize your brand’s message.
TOP TASTEMAKERS & KITCHEN CELEBS Our microinfluencers know how to turn up the heat when it comes to content creation. Think: custom, mouth-watering recipes and jaw-dropping images and videos that never go stale. The cherry on top: our microinfluencers’ dedicated and enthusiastic audiences. BEAU & MATT OF PROBABLY THIS The Louisiana-based boys of Probably This add a distinct Southern Charm to every mouth-watering recipe they develop. 119K FOLLOWERS
JESSICA GAVIN OF JESSICA GAVIN A certified culinary scientist, Jessica Gavin is a true expert! She shares her vast knowledge of the culinary world with dedicated audience through simple, family-friendly recipes that anyone & everyone can master! 33K UMVs
140K FOLLOWERS
KIM LEE OF KIM’S CRAVINGS Kim Lee’s passion is to share her ever-growing nutritious food knowledge with her dedicated readers. From family-friendly recipes to fun takes on comfort food, Kim proves that healthy can also be delicious! 357K UMVs
24K FOLLOWERS
ERIN LYNCH OF PLATINGS & PAIRINGS Erin Lynch is a 30-something who enjoys creating recipes in the kitchen while sippin’ on a glass of wine. She shares her recipe adventures with her readers who love to check in with Erin to see what’s on her weeknight cooking menu! 87M UMVs
50K FOLLOWERS
MOLLY YEH OF MY NAME IS YEH A former Brooklynite turned North Dakota farmer, Molly Yeh’s posts include recipes inspired by her Jewish & Asian roots combined with her new Midwestern surroundings! 567K FOLLOWERS
86K FOLLOWERS
WENDY POLISI OF WENDY POLISI Looking for a quinoa expert? Wendy is your girl! But she is so much more than that—and is constantly developing amazing recipes in the kitchen (using all types of ingredients!) that her readers love to recreate! 150K UMVs
27.5K FOLLOWERS
NATALIE DICKS OF LIFE MADE SIMPLE Natalie takes classic recipes and puts modern, fun twists on them with her creative and approachable recipes! Her stunning photography and beautiful writing make Natalia a triple-threat Influencer. 73K UMVs
158K FOLLOWERS
One Little Minute
One Little Minute
APPETIZERS GLUTEN-FREE PALEO VEGETERIAN SNACKS CLEVER food influencers effortlessly transform the most niche elements of the food world into everyday, PARTIES relatable, stunning content shared with enthusiastic & dedicated followers. GRILLING COFFEE ADULT BEVERAGES DESSERTS
NO AUDIENCE LEFT BEHIND
VEGETARIAN
SHELLY WESTERHAUSEN OF VEGETARIAN VENTURES 34.5K FOLLOWERS
9K FOLLOWERS
PALEO
MICHELLE ROSEN OF THE PALEO RUNNING MOMMA 189K UMVs
334K FOLLOWERS
HEALTHY LIFESTYLE
KAILA PROULX OF HEALTHY HELPER 29K UMVs
17K FOLLOWERS
SNACKS & APPETIZERS OLIVIA MESQUITA OF OLIVIA’S CUISINE 244K UMVs
24K FOLLOWERS
GRILLING SARAH BOND OF LIVE EAT LEARN 160K UMVs
5K FOLLOWERS
ADULT BEVERAGES* SAM TEMSAH-DENISKIN OF THE FROSTED PETTICOAT 189K UMVs
*
12K FOLLOWERS
CLEVER influencers have extensive experience in the highly regulated booze industry — we got you covered. Cheers!
PARTIES
ANDREA AMENT OF SALTY CANARY 22K UMVs
10K FOLLOWERS
DESSERTS
MIRANDA COUSE OF COOKIE DOUGH & OVEN MITT 73K UMVs
165K FOLLOWERS
LITTLE HANDS & MOUTHS IN THE KITCHEN Our influencers can do fancy & fun. Kid-friendly and family-focused, CLEVER influencers aren’t above playing with their food. JENNIFER HAAS OF PLAIN VANILLA MOM 25K UMVs
2.5K FOLLOWERS
DANI MARIE OF DANI MARIE BLOG 12.5K UMVs
45K FOLLOWERS
SARAH SPITTLE OF IN THE KNOW MOM 13K UMVs
7.5K FOLLOWERS
DAVE ENGELDOW OF WORLD’S BEST FATHER 10K FOLLOWERS
190K FOLLOWERS
MELISSA BASWELL WILLIAMS OF BUBBY & BEAN 15.2K UMVs
8K FOLLOWERS
SHARE
Fresh, unique, and created specific content that is unparalleled—and influencer-created content anytim
REPURPOSE. RESHAR
CLEVER client Coffee-mate syndicated Influenc Rebel Chick’s photos and recipe across their own channels with epic results!
E THE LOVE
cally for your brand, CLEVER influencers craft stunning most importantly—timeless. You can use digital me, anywhere—for years to come.
RE. REINVENT. THIS STORY IS YOURS.
cer n social
Live Eat Learn
LET’S WHIP AN INFLUEN PROGRAM
OUR FOOD-LOVERS CAN... CREATE VIDEOS • SHARE VIDE AMPLIFY INFLUENCER CONTEN AMPLIFY BRAND CONTENT • P
P UP NCER MARKETING UNLIKE ANY OTHER
EOS • WRITE BLOG POSTS • GENERATE RECIPES • TAKE PHOTOS NT • HOST HOUSE PARTIES • SAMPLE PRODUCTS • ENTER CONTESTS PARTICIPATE IN VIRTUAL FOCUS GROUPS
Pink Wings
Jessica Gavin
The Frosted Petticoat
Jessica Gavin
Jessica Gavin
The Flavor Bender
TIME TO GET COOKING! VISIT US AT REALCLEVER.COM