CLEVER Influencer Lookbook: Holiday

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Oak & Oats

INFLUENCER LOOKBOOK: HOLIDAY EDITION 155_11152018



REAL PEOPLE TELL THE BEST HOLIDAY BRAND STORIES JENELL OF JENELL B STEWART



UNFORGETTABLE HOLIDAY PROGRAMS CLEVER’s promise: Holiday activations drive emotional consumer-to-brand connections. Our influencers’ stories and images are compelling, shareable, brand-safe, and results-driven. See the magic for yourself…

ELIZABETH OF OAK & OATS



WINTER IS COMING The first hint of crisp autumn air means it’s sweater season. The moment temperatures dip, our influencers are eager to show off cozy favorites: toasty beverages, snuggly socks, warm scarves and hats, comfy sofas, and soft sweats. Time to light a fire and carve some pumpkins.

JENN OF THE OVERWHELMED MOMMY


Platings & Pairings

The Kitchen Prep Blog

Probably This

Place of My Taste

This Gal Cooks

Posh Journal


FESTIVE FOODS From November to January, there’s no better time to showcase all things delicious. Elaborate meals, savory sides, surprising seasonings, and delectable desserts are truly just the beginning.


Best Friend For Frosting

Whiskey & Lace

Fork In The Kitchen


SPIRITED SPIRITS Talk about making spirits bright! Our influencers are known for concocting the most amazing cocktail recipes, capturing the essence of a wine’s brand, and creating endlessly reusable images for our clients. And with over 100 wine and spirits activations, we know our way around brand safety, FTC guidelines, and ABC and tied-house regulations.


Sensible Stylista

In The Know Mom

LC Steele

Kelsey Bang

Our Life is Beautiful


ALL DOLLED UP! Holiday season is a time to shine‌ and our influencers glow. We love seeing our members looking festive in fashions for themselves, their kids, and their partners throughout the entire winter season, from athleisure (working off that fourth mug o’ nog) to party pleats. Gorgeous!


The Kim Six Fix

Elle Talk

Sweet N Sour Deals


CLEVER CRAFTS & NIFTY GIFTIES “Perfect” gifts come in all shapes and sizes. Not only do our influencers do the obvious—reviewing the newest products for everyone on their lists—but they’re adept at showcasing our brand’s products in beautifully creative ways. Our “gifted” creators offer DIY inspiration all season long.



PARTY ON It’s a jingle out there! No matter how busy the holiday season gets, our influencers know how to throw lively parties that draw crowds big and small… and feature your brand up front and center.

CYNTHIA OF DARLING DOWN SOUTH



NEW YEAR, NEW... January is not just about getting back to the gym, it’s about hitting the RESET button. It’s the time for influencers to rethink their life goals and reorganize, make healthier choices, and start planning for spring awakenings.

KILEEN OF CUTE & LITTLE

WARDROBE WORKOUT CLOSET PANTRY JOB RELATIONSHIP RESOLUTIONS REVELATIONS ADVENTURES YOU!



HOLIDAY PROGRAMMING THAT’S LIT CLEVER ACTIVATIONS MAY INCLUDE... BLOG POSTS • INSTAGRAM STORIES • PRODUCT SAMPLING BRANDED VIDEO • HOUSE PARTIES • PRODUCT REVIEWS TWITTER PARTIES • CONTENT AMPLIFICATION ELISABETH OF ELISABETH MCKNIGHT


SOCIAL CELEBRITIES

Drive reach and awareness with social media’s top stars

MICROINFLUENCERS

The sweet spot for influencer authenticity and engagement

FRIEND-TO-FRIEND INFLUENCERS

Nanoinfluencers share holiday content far and wide


HOLIDAY INFLUENCERS COME IN EVERY SHAPE AND SIZE



REAL PEOPLE TELL THE BEST BRAND STORIES Let’s Tell Yours. VISIT US AT REALCLEVER.COM

MATT & BEAU OF PROBABLY THIS


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